6 Ways In Which SEO Can Help You
SEO services are used by businesses who want their websites to appear in a prominent position on a search engine results page (e.g. Google). SEO stands for search engine optimisation and is a powerful methodology in the world of digital marketing.
SEO services can be hired through a dedicated SEO company which will have a team of people who each specialise in a different area of SEO, e.g. a programmer to modify your website’s code; a content writer to enrich your website’s text with keywords; and a sales/marketing expert to ensure that your campaign is achieving maximum return on investment.
So Who Actually Needs SEO Services?
The answer is: businesses and organisations which have a high customer value. The most popular search engine used in Ireland is Google; for that reason SEO companies in Ireland will focus their clients’ SEO campaigns on optimising their websites for Google. You should consider hiring SEO services if you want the following for your business:
1. Increase Brand Visibility
When a website starts to rank in a high position and appear for more keyword phrases, naturally it will be exposed to more people, thus increasing the visibility of your brand. A high ranking position also gives your brand more authority because it implies you invested time and money to get to that position.
2. Appear In Organic Results
People use SEO to improve their position in the organic results; these are the results that are not paid for (the paid ads are the ones in the yellow boxes), and instead appear ‘naturally’ because the search engine has deemed them to be most relevant to your search. It is important to rank highly in the organic results because many people choose to ignore the paid ads and scroll directly to the organic results.
3. Appear On Page One
Most people will use a search engine to look for products and services online but they won’t look past the first few pages of results. For this reason, every business wants their website to appear on page one. No reputable SEO company can promise to make you rank on page one (if they do, they are using SEO cheats that cause your website to be blacklisted by Google). However, by choosing an experienced SEO company, you will dramatically increase your chances of a page one position. Before you hire anyone, ask them for examples of clients that are appearing on page one.
4. Increase Website Traffic
In most instances, the higher you rank, the greater the volume of website traffic (visitors) your website will receive. Therefore, because SEO gets you to a higher position, it also generates more traffic.
5. Rank For Your Keyword Phrases
SEO works by optimising your website for specific keyword phrases e.g. ‘yoga classes’ or ‘seo dublin’. An SEO company will help you to choose a phrase (or multiple phrases, depending on how big your campaign is). They will be able to tell you exactly how many queries each phrase receives every month; this will help you to determine which phrases are the best to optimise your website for.
6. Increase Sales
When it boils down to it, the reason why you are trying to boost your ranking and popularity is so that you can ultimately increase your revenue. A successful SEO campaign will result in more conversions through your website traffic. If you don’t have a product or service that can be purchased online, your SEO campaign will still expose more people to your brand and bring their attention to your contact details.