Can seo benefit small businesses?
In a single word – yes. Search engine optimisation can definitely boost the sales of a small or medium sized business, if it is done correctly. While there is no doubt that seo isn’t necessarily right for each and every website / business out there, size really isn’t the issue. If your company meets a simple set of criteria, seo should suit you very well ( even if your company consists of just yourself and you are working from home ).
So if size isn’t the main determining factor as to whether search engine optimisation will work well for you, then what is?
Mainly the type of business you are in. Some products and services simply do not lend themselves to well to organic optimisation. This could be due to a lack of demand and therefore low search engine traffic volume or a number of other factors, such as:
- tiny profit margins that won’t cover your seo costs
- low transaction values
- a constant need for new customers and / or customers in high volumes
- you haven’t the infrastructure to handle an increase in sales ( this shouldn’t ever happen to a savvy entrepreneur, though ).
If you are not afflicted with any of the above issues, seo could work just fine for you, even if your outfit is small. The only thing is this – your budget must be sufficient to cover the expense of your campaign. And the more competitive your market and keywords are, the more expensive your seo campaign will likely be, so bear this in mind. Funding is therefore the main obstacle in your way if you are a SME owner wanting to get into organic search engine optimisation.
It is a fact that loads of local businesses and independent entrepreneurs are getting excellent results in the SERPs through efficient on page optimisation and a robust link building plan. To join them, you just need to know the rules of the game and execute your seo strategy with skill, consistency, determination and patience.