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Digital Marketing

Bring out the best in your brand by telling a story about it. Consumers are being given information overload through all types of media, everywhere, anytime. Thus, most of us are likely to ignore these ads no matter how appealing they may be. This brought a harsh time for marketing strategists and they found a strategy that catered exactly to their needs. Using storytelling to reach your prospects has become a desirable activity for companies. Companies share their...

Digital marketing is still rapidly growing and is considered an effective marketing strategy for small businesses today. Small business owners may not understand how Internet based marketing works and what strategies to adopt in order to increase your online traffic and build your business. During such circumstances, it is better to outsource the work to reliable service providers who are experts in their field. Why Should Small Businesses Outsource Their Digital Marketing Services By outsourcing your digital marketing...

Why should you increase referral traffic? - Google Panda and Google Penguin have no doubt hurt a lot of webmasters and bloggers, to say the least. Search engine optimisation will always be the number one preferred method of generating traffic, if done right, it can serve you well. But I’ve also been leaning towards paying a lot more attention to finding other methods of increasing traffic without Google. There are many ways to market a business online,...

Echoing off the walls of many SEO Companies is a long list of abbreviated buzzwords. PPC, KPI, SERP: for anyone unfamiliar with this industry lingo, an digital marketing office would seem like a baffling place to be. No, we are not practicing a rearranged alphabet; we are talking business. Inspired by our daily vocabulary, I decided to write an article explaining our industry jargon. Here’s the low down on the meaning of the search engine optimisation industry’s...

The online world is a relatively new territory to be colonised; it stretches beyond the horizon and no one knows its extent. The difference between this new virtual space and the traditional marketing space is that, in the digital domain, the one-person-band and the SMEs (small and medium enterprises) can claim a patch too. The virtual space that we use to communicate, conduct business, shop, seek entertainment and query information is rife with opportunity to promote...