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While link building is a major part of any SEO or online marketing campaign, there are always concerns of over-optimisation or tipping the balance between a natural or not so natural looking backlink profile. It has become evermore important since Google released their link goading penguin updates. So how do we get the most from our efforts and still keep it natural? Well the answer is variation in terms of anchor text, including synonyms. Link Building with...

SEO opportunities abound in their largest quantity online. It’s such a wild and untamed world out there; where people make money just by knowing which keyword or not is good and also going to bring in money too. But how exactly do the top gurus in our niche research about those hidden keywords that will bring in money when a blog is built around them? Which company’s search tool do they utilize? Well, it’s quite very simple. What...

Unless you are a social media junkie, you probably don’t want another social media profile to manage. However, the benefits that a Google+ presence has for marketing and SEO are just too good to resist. Any business that cares about the visibility of their digital presence will want a Google+ profile. Here are the reasons why you need to sign both yourself and your business up to this rising social network. It’s A Powerful Marketing Tool The reason...

Penguin is a continually updated Google algorithm, designed to penalise websites that engage in Black-hat SEO techniques (search engine optimisation methods that violate Google’s quality guidelines). Google are penalising guilty websites by reducing their position in the search engine rankings. Outcomes of Google Penguin Penguin is now real time and aims to combating the spam and rewarding the rule-followers. If you want to be rewarded by this algorithm, follow these guidelines: 1. Don’t Engage In Black-hat SEO Techniques. Google is...

Google Analytics is widely regarded as being one of the world’s most powerful tools for tracking, recording and analysing web traffic. It enables you to get non personally identifiable information about your website's users. This includes the number of visitors and unique visits you are getting, what pages are the most popular and, crucially for your search engine optimisation campaign, what keywords users are typing in to find you. You can ask your SEO Company to...

Google Analytics is an online platform for recording and analysing data about a website’s traffic. It is one of the most powerful tools used by marketing and web professionals worldwide. It works by capturing information about a website’s visitor behaviour and collating it into a group of useful statistics. This data is then displayed on a user-friendly interface where you can generate reports and query information. Google Analytics allows users to track the following information: Visitor Numbers Visitor...

Websites sometimes partake in black-hat SEO techniques, be it through keyword stuffing, cloaking or any number of unacceptable SEO practices.  Paying for links is contrary to Google's SEO terms, as it is deemed to give the website undeserved SEO juice, when they’re really not offering any valuable or worthwhile information to anyone.  However, suppose your article had rich, informative material but with a lot of links pointing to other websites which only back up your information? ...

When developing SEO assassins as a brand, our objective was to keep a very tight focus and offer only search engine optimisation services. Our SEO specialists work only on our SEO projects, we don't mix and match. While we are capable of providing excellent results via other marketing channels, we have chosen to keep focused on SEO services so as to simplify the process and boost results for our clients. Via this specialist website, we provide the...

After over a year, a new penguin algorithm from google is finally imminent. The powers that be at google has gone public, confirming that the next update will be in the latter portion of 2015, hot on the heels of the recent rankbrain introduction. Yes, it is close at hand. But that’s not all: this update is different than every penguin update that has gone before it – the odds are very good that it will join it’s...

Google has gone public with a new search engine algorithm technology that they like to call ‘rankbrain’. It employs machine learning algorithms and aims to utilize artificial intelligence to improve the search engine experience for end users. Basically, it has been designed to provide search results more akin to an answer that a human being would give than a conventional search engine listing. For example, you could type in the following question: “What age is Angelina Jolie?” And you’d get...