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Keyword Research

SEO is all about keywords because keywords are one of the main factors that Google considers when deciding where to rank your website on the search results page. Your keywords must feature enough times (but not excessively) and be placed in a prominent position (e.g. in headings) to make your website get noticed. Keywords play a major role in getting your website to page one so here is what you need to consider when choosing yours: What...

Keywords are still the primary focus of every successful search engine optimisation campaign. While a modern approach can be to zone in on topics with regard to on site optimisation, rather than keywords ( a great idea, by the way ), keywords will still play a crucial role in your off page seo. Having relevant keywords in the anchor text of some of your incoming links is critical to ranking well in google’s search results pages. We...

Regardless of what some of the self styled seo gurus have to say, search engine optimisation revolves around keywords. You optimise your website with specific keywords and topics ( with keyword sets ) by writing articles, titles and descriptions that are relevant. Your off page strategies will likewise involve creating content based around keywords or keyword sets ( topics ) and building at least a percentage of keyword rich anchor text backlinks. You’ll get traffic when you...

Search engine marketing revolves around keywords, both for pay per click ( PPC ) and search engine optimisation campaigns. Internet users find websites ( and ads ) in the google search engine results pages when they use search terms to find what they are seeking. This is good for marketers, as it provides them with an opportunity to tap into this traffic by optimising their websites or advertising through the google adwords search network. There are potential...