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While link building is a major part of any SEO or online marketing campaign, there are always concerns of over-optimisation or tipping the balance between a natural or not so natural looking backlink profile. It has become evermore important since Google released their link goading penguin updates. So how do we get the most from our efforts and still keep it natural? Well the answer is variation in terms of anchor text, including synonyms. Link Building with...

SEO is one area of marketing that is never constant and is ever changing. Since there is no consistency in SEM ( search engine marketing ) strategies, it is important to know about the latest developments and to be informed about the strategies that have been outdated. Yes, we're talking about SEO myths. It is during this process of learning and getting rid of some strategies that we tend to learn about certain myths as well. When...

Google is secretive about its ranking algorithms. They are a complex mixture of over two hundred carefully weighted signals that contribute to deciding where on the search engine results pages a particular page appears. People don’t like complexity and secrecy, especially when their income depends on the information that’s hidden. They yearn for quick and simple solutions, and so naturally there arises a group who will sell them spurious peace of mind. In the search engine optimisation industry,...

Achieving top search engine rankings can open doors of opportunity for your business and increase your online visibility. However, many companies simply fail to take advantage of this extremely vital marketing tool, while others lack the technical skills and expertise necessary to obtain results from their online presence. One common mistake novice website owners make is to assume that they understand the process of choosing the right keywords to attract top search engine rankings; simply picking out...

So you want more organic traffic? Find out how some of the processes behind top google rankings work. Google has become a force that influences just about every aspect of the internet, including the success of your business’s web site. First page search engine positioning can boost your web site’s traffic exponentially. If your rankings are going down, you will likely get a reduced the number of visitors who come to your site ( unless you are...

Beautifully designed, well written, high functioning websites don't always perform well. It's unfortunate that some people don't get the results that they need even after they have devoted a lot of time and energy to building great websites. It's unfortunate, but that's reality. If your site is going to attract more traffic and generate more sales, then you also have to devote some of your resources to reaching a higher search engine ranking. This is where...

Recently, a prospective client contacted me to talk about how SEO could help him get top search engine placement for his business's website. Over the past several months, he had been trying to manage the site on his own. Unfortunately, he was unable to attract the kind of traffic that he needed. I wanted to know more about the methods that he had been using to reach top search engine placement with popular sites such as Google...

In order to get good rankings and have a generally successful experience with search engine optimisation, you'll need to do two things: Number one - make sure you are clear on the terminology, including the more obscure SEO terms. Number two - clarify your objectives and ensure that they are reasonable and realistic. With greater knowledge ( point 1 ), you'll get more clarity anyway. Having a good SEO company to help guide you is important too. This way,...

A reliable search engine optimisation guide can help you get the basic information you need to understand the underpinnings of search engine optimization. There are a few tips that are easy for most online business persons to implement on their own. This is especially true if you are developing informative content for your website. Google loves quality content and this strategy is essential if you want to improve rankings and traffic to your website. This is basically...

Just a few years ago few people even knew what an SEO company was. Today, you can't find a successful online business that doesn't use SEO professionals to help them stay on top of the competition. When choosing an Irish SEO company, there are several factors that you should consider. Taking your time to choose the best option will help your online business become more profitable. A good agency achieves success by paying close attention to the...