Gaining Clarity In Your SEO Objectives
In order to get good rankings and have a generally successful experience with search engine optimisation, you’ll need to do two things:
Number one – make sure you are clear on the terminology, including the more obscure SEO terms.
Number two – clarify your objectives and ensure that they are reasonable and realistic. With greater knowledge ( point 1 ), you’ll get more clarity anyway. Having a good SEO company to help guide you is important too.
This way, you’ll get off to a good start.
SEO Optimisation, say what?
A good example of a confusing SEO term is this – SEO optimisation.
SEO stands for search engine optimisation, so it’s a little redundant when SEO professionals classify themselves as SEO optimisation specialists. It’s like saying search engine optimisation optimisation! The phrase, though, has become so common that few of us even recognize the inherent redundancy. It’s like when people say ATM machine (automatic teller machine machine). If you get too worked up over that kind of detail, then you’re going to spend a whole lot of time focusing on the wrong things.
We like to let the lingua franca remain as it is even though we have several professional writers who are sticklers for correcting such slips of the tongue. They might occasionally complain about the redundancy of phrases like SEO optimisation? but that just means that they are extremely conscious of the ways that language is used.
This is a big help for those who are concerned about SEO optimisation strategies that yield the best results. Professional writing has emerged as one of the most important factors in the SEO industry. Well written content accomplishes two things: it attracts search engine crawlers and it provides relevant information to potential customers.
We talk to lots of clients who have chosen SEO optimisation companies based solely on price. Before getting involved with bargain-priced SEO optimisation companies, they had no idea how much skill goes into boosting search engine rankings.
After a few months, though, they found that their SEO efforts are not delivering better search engine rankings.
This simply refers to your rankings for your target keywords. When the internet first started becoming a common presence in people’s homes, few businesses worried about competing with other sites. In fact, there weren’t that many online businesses to compete with. As the internet became more and more important for businesses, though, competition started to increase. Today, strong SEO positioning is one of the best ways that you can generate leads and sell your products online.
When we look at SEO positioning strategies, we consider the following factors:
- Domain age
- Inbound Links and Site Relevancy
- Competitiveness of the vertical /niche
- Organic rankings of the prospect’s site
- Comprehensiveness of the site (how many pages and keyword rich content)
It is interesting to note that search engine optimisation has a huge impact on traffic. A #1 SEO positioning on Google can yield up to 56% of the available traffic for one keyword alone.
It’s not random chance that some sites get higher rankings than others. SEO positioning is the result of three factors:
On Page SEO – Keyword Rich Content – and Link Building.
Without effective SEO positioning strategies in place, there is little chance that your online business will succeed. The truth is that successful online businesses use SEO strategies to attract higher levels of internet traffic.
SEO pricing can vary greatly from company to company and from project to project. This makes is very difficult for potential clients to make a decision as to which company will deliver the right services and products for the right price.
A reputable SEO agency should give you a quote that will deliver first pages rankings for relevant keywords in your niche and industry. After all, you are not going to see any relevant traffic improvements until you start appearing on the first page on Google. SEO should focus on search engine rankings – traffic and, ultimately, conversions.
An SEO company that offers the lowest SEO price might not be focused on traffic and top search engine rankings and be simply listing deliverables such as how many directories they are going to submit your site to. That is not a relevant measure and can mislead the prospect in to believing there are getting more for their money.
Online businesses find that they can make the most money by hiring SEO specialists based on their proven results rather than cheap prices. If you hire a company because they’re cheap, then you can usually expect poor results.
This is not to say, however, that high SEO pricing necessarily means that a company can give you the best results. Some online business owners assume that high SEO pricing means quality service. Unfortunately, that isn’t always the case.
You should also ask them about the other clients that they have helped, although the may not be at liberty to reveal specific details due to non disclosure agreements.
SEO companies that can’t follow through on their promises are more likely to focus on their SEO pricing instead of their records. Choosing quality over SEO pricing will always give you better results. Otherwise, you’re just throwing money away. Part of an SEO company’s job is also to plan out your campaign and this will often be reflected in their prices. Your goals need to be specific and achievable. An honest consultant will help you out here and let you know what can realistically be achieved with your allotted budget.