A Quick List Of Common Digital Marketing Terms
Echoing off the walls of many SEO Companies is a long list of abbreviated buzzwords. PPC, KPI, SERP: for anyone unfamiliar with this industry lingo, an digital marketing office would seem like a baffling place to be.
No, we are not practicing a rearranged alphabet; we are talking business. Inspired by our daily vocabulary, I decided to write an article explaining our industry jargon. Here’s the low down on the meaning of the search engine optimisation industry’s abbreviations.
These three little letters that dominate the office vocabulary stand for ‘Search Engine Optimisation’. This is the process of optimising your website so that it appears in the search engine results page for specific keyword phrases.
This stands for ‘Search Engine Results Page’. It is the page of results that appears when you use a search engine to query a word or a phrase.
This online advertising term stands for ‘Pay Per Click’. PPC ads are the paid listings that appear in the yellow boxes on the Google SERP. This advertising technique allows advertisers to fast-track an appearance on the SERP and only pay for it when someone clicks on their ad.
KPI stands for ‘Key Performance Indicator’. These indicators are a quantifiable measure of an organisation’s success e.g. the number of website visitors that made purchase or the number of returning customers.
‘Search Engine Marketing’ is a broad term that covers a range of digital marketing techniques such as SEO and PPC.
This techie term stands for ‘Extensible Markup Language’. It is a programming language that allows you to define and structure information. It is vital for our industry because it is used to write sitemaps (back-end information about the pages on a website). Search engines scan XML and use the information to decide where the website should rank in the SERP.
‘Hypertext Markup Language’ is another programming language. It is a set of codes that allow you to tell a browser (e.g. Internet Explorer, Firefox, Google Chrome) how to display a webpage.
ALT stands for ‘alternative’. In the internet marketing world it refers to the alternative text that is attached to images or links. It is the text that sometimes appears when you hover over a link or an image. One of the tricks for optimising a website is to enrich the Alt text with your keywords.
This technical abbreviation stands for ‘Cascading Style Sheet’. It is a coding language that allows you to specify the layout and design of a web page.
This common abbreviation rolls off the tongues of SEO company employees countless times a day. The ‘Uniform Resource Locator’ (also known as Universal Resource Locator) is a webpage’s address (also known as a link). It is the collection of letters and numbers that appear in the address bar of a browser when you arrive at a website.
If you can think of any more abbreviations, write a comment below and I’ll add them to this list.
Also, now that you understand some of the basics, be sure to check out this post about digital marketing tactics.