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Digital marketing is still rapidly growing and is considered an effective marketing strategy for small businesses today. Small business owners may not understand how Internet based marketing works and what strategies to adopt in order to increase your online traffic and build your business. During such circumstances, it is better to outsource the work to reliable service providers who are experts in their field. Why Should Small Businesses Outsource Their Digital Marketing Services By outsourcing your digital marketing...

A social media marketer is a somewhat new career path. After all, it was not until the early 2000s that social media even existed. For this reason, there is still much ambiguity and confusion over what a social media marketer does on a day-to-day basis. Students interested in starting a career as a social media marketer or professionals wishing to switch careers will be interested to know the precise duties and tasks that social media...

SEO services are used by businesses who want their websites to appear in a prominent position on a search engine results page (e.g. Google). SEO stands for search engine optimisation and is a powerful methodology in the world of digital marketing. SEO services can be hired through a dedicated SEO company which will have a team of people who each specialise in a different area of SEO, e.g. a programmer to modify your website’s code; a content...

With the ever rising popularity of the internet as a marketing tool, we feel that it is very important to educate the marketplace with regard to organic search engine optimisation. There is no doubt that SEO is a very effective means of website promotion. To launch a corporate website that hasn't been properly search engine optimised is a mistake that is all too common in the Irish marketplace, and beyond. Search engine optimisation is complex and mysterious...