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While link building is a major part of any SEO or online marketing campaign, there are always concerns of over-optimisation or tipping the balance between a natural or not so natural looking backlink profile. It has become evermore important since Google released their link goading penguin updates. So how do we get the most from our efforts and still keep it natural? Well the answer is variation in terms of anchor text, including synonyms. Link Building with...

SEO opportunities abound in their largest quantity online. It’s such a wild and untamed world out there; where people make money just by knowing which keyword or not is good and also going to bring in money too. But how exactly do the top gurus in our niche research about those hidden keywords that will bring in money when a blog is built around them? Which company’s search tool do they utilize? Well, it’s quite very simple. What...

SEO is one area of marketing that is never constant and is ever changing. Since there is no consistency in SEM ( search engine marketing ) strategies, it is important to know about the latest developments and to be informed about the strategies that have been outdated. Yes, we're talking about SEO myths. It is during this process of learning and getting rid of some strategies that we tend to learn about certain myths as well. When...

Why should you increase referral traffic? - Google Panda and Google Penguin have no doubt hurt a lot of webmasters and bloggers, to say the least. Search engine optimisation will always be the number one preferred method of generating traffic, if done right, it can serve you well. But I’ve also been leaning towards paying a lot more attention to finding other methods of increasing traffic without Google. There are many ways to market a business online,...

Still waiting for the perfect moment to start a blog? In this post you will discover why you should consider starting a blog that matters sooner than later… As you know, 2018 is here, so what are you going to do about it? Are you ready to take things to the next level? Many people are still continuing to wait for that perfect moment, waiting for the right time to come. My friend, there may never...

Google is secretive about its ranking algorithms. They are a complex mixture of over two hundred carefully weighted signals that contribute to deciding where on the search engine results pages a particular page appears. People don’t like complexity and secrecy, especially when their income depends on the information that’s hidden. They yearn for quick and simple solutions, and so naturally there arises a group who will sell them spurious peace of mind. In the search engine optimisation industry,...

It comes a time for every serious blogger to begin accepting guest posts on their blogs. If you’re thinking about making your blog guest post friendly, this is a sure sign of steady progression in your blogging career. But how do you get started with accepting guest posts on your blog? In this post we’ll look at three ways in which you can successfully set up your blog for guest posting. What are the benefits of accepting...

So you want more organic traffic? Find out how some of the processes behind top google rankings work. Google has become a force that influences just about every aspect of the internet, including the success of your business’s web site. First page search engine positioning can boost your web site’s traffic exponentially. If your rankings are going down, you will likely get a reduced the number of visitors who come to your site ( unless you are...

Pay per click optimisation can quickly boost your web site’s ranking on Google, Yahoo!, and other popular search engines, but it is important to focus on the types of PPC management techniques that provide the best results within your marketing budget’s constraints. Given an unlimited amount of money, your web site could score top rankings by relying on expensive pay per click ads. Obviously that’s not a very effective way to run a business, though. Instead, you...

Beautifully designed, well written, high functioning websites don't always perform well. It's unfortunate that some people don't get the results that they need even after they have devoted a lot of time and energy to building great websites. It's unfortunate, but that's reality. If your site is going to attract more traffic and generate more sales, then you also have to devote some of your resources to reaching a higher search engine ranking. This is where...