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While link building is a major part of any SEO or online marketing campaign, there are always concerns of over-optimisation or tipping the balance between a natural or not so natural looking backlink profile. It has become evermore important since Google released their link goading penguin updates. So how do we get the most from our efforts and still keep it natural? Well the answer is variation in terms of anchor text, including synonyms. Link Building with...

SEO opportunities abound in their largest quantity online. It’s such a wild and untamed world out there; where people make money just by knowing which keyword or not is good and also going to bring in money too. But how exactly do the top gurus in our niche research about those hidden keywords that will bring in money when a blog is built around them? Which company’s search tool do they utilize? Well, it’s quite very simple. What...

Pay per click optimisation can quickly boost your web site’s ranking on Google, Yahoo!, and other popular search engines, but it is important to focus on the types of PPC management techniques that provide the best results within your marketing budget’s constraints. Given an unlimited amount of money, your web site could score top rankings by relying on expensive pay per click ads. Obviously that’s not a very effective way to run a business, though. Instead, you...

Beautifully designed, well written, high functioning websites don't always perform well. It's unfortunate that some people don't get the results that they need even after they have devoted a lot of time and energy to building great websites. It's unfortunate, but that's reality. If your site is going to attract more traffic and generate more sales, then you also have to devote some of your resources to reaching a higher search engine ranking. This is where...

'How to SEO' are three little words that are typed into Google more than nine million times every month. The popularity of this search term shows me that more and more people are realising both the importance, and the potential, of optimising their websites for search engines. SEO is a powerful digital marketing technique that allows you to increase your website’s ranking in the search engine results page. There are over two hundred ways to apply SEO...

SEO is all about keywords because keywords are one of the main factors that Google considers when deciding where to rank your website on the search results page. Your keywords must feature enough times (but not excessively) and be placed in a prominent position (e.g. in headings) to make your website get noticed. Keywords play a major role in getting your website to page one so here is what you need to consider when choosing yours: What...

Warning: This keyword research related blog post is boring and the information contained herein could result in a higher risk of the following: Saving more time Losing less money Making more profit Search engine optimisation revolves around keywords. The visitors that arrive at your website via a search engine like google.ie will have typed in a specific search phrase to get there. It is possible, even likely, that you will rank for keyword phrases that you haven't...

That's right, never mind 'dude, where's my car', the important question with search engine marketing is 'dude, where's my traffic'? OK, this sounds pretty obvious ( you rank, you get traffic, you don't rank, you don't get traffic – right? ), but there is more to this than meets the eye. The problem is this: most people involved in SEO mistakenly believe that first page rankings automatically equal traffic. Wrong! Before I explain why, let's get the obvious...

A quick description of SEO ( read our full starters SEO guide here ) SEO is absolutely necessary if you require high rankings in the natural search results of the world's biggest search engines, google, yahoo and bing. With first page rankings for industry keywords that describe your business and products, you can get more leads and sales. The good things about natural search engine traffic are that it is free ( apart from what you pay...

When developing SEO assassins as a brand, our objective was to keep a very tight focus and offer only search engine optimisation services. Our SEO specialists work only on our SEO projects, we don't mix and match. While we are capable of providing excellent results via other marketing channels, we have chosen to keep focused on SEO services so as to simplify the process and boost results for our clients. Via this specialist website, we provide the...