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SEO is one area of marketing that is never constant and is ever changing. Since there is no consistency in SEM ( search engine marketing ) strategies, it is important to know about the latest developments and to be informed about the strategies that have been outdated. Yes, we're talking about SEO myths. It is during this process of learning and getting rid of some strategies that we tend to learn about certain myths as well. When...

Bring out the best in your brand by telling a story about it. Consumers are being given information overload through all types of media, everywhere, anytime. Thus, most of us are likely to ignore these ads no matter how appealing they may be. This brought a harsh time for marketing strategists and they found a strategy that catered exactly to their needs. Using storytelling to reach your prospects has become a desirable activity for companies. Companies share their...

A social media marketer is a somewhat new career path. After all, it was not until the early 2000s that social media even existed. For this reason, there is still much ambiguity and confusion over what a social media marketer does on a day-to-day basis. Students interested in starting a career as a social media marketer or professionals wishing to switch careers will be interested to know the precise duties and tasks that social media...

The online world is a relatively new territory to be colonised; it stretches beyond the horizon and no one knows its extent. The difference between this new virtual space and the traditional marketing space is that, in the digital domain, the one-person-band and the SMEs (small and medium enterprises) can claim a patch too. The virtual space that we use to communicate, conduct business, shop, seek entertainment and query information is rife with opportunity to promote...