How To Stop Worrying About Your Rankings
Most people involved with search engine marketing are either doing pay per click advertising or organic search optimisation, also known as SEO. PPC is expensive and requires extensive ongoing optimisation. SEO is therefore preferable for many people, as the cost can be considerably lower and the entire process can be more easily handed over to an external agency. There are drawbacks with search engine optimisation, however. It is a very slow and often non linear process, which...