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We often get asked questions about the importance of search engine optimization campaign development. There is a reason why more and more marketing budgets are going towards online marketing. The answer is simple. Online marketing works and is completely trackable. The most important aspect of any search engine optimisation campaign involves ranking for relevant keywords in your particular industry and converting your visitors into paying customers. The internet has exploded into the world's largest marketplace. Most consumers...

Search engine optimisation can be great if it is a good fit for your business and is carried out by skilled professionals. SEO company credibility varies greatly, however.  How do you know which SEO Company to hire? It sometimes seems that everyone is proclaiming to be an SEO expert nowadays, but only a small percentage of people have the expertise to successfully optimise your website. By asking the following questions, you will be better equipped to...

'How to SEO' are three little words that are typed into Google more than nine million times every month. The popularity of this search term shows me that more and more people are realising both the importance, and the potential, of optimising their websites for search engines. SEO is a powerful digital marketing technique that allows you to increase your website’s ranking in the search engine results page. There are over two hundred ways to apply SEO...

Finding a suitable company to manage your search engine optimisation campaign can be daunting. There are so many to choose from, both here in Ireland and in other areas of the world. And seeing as the company you eventually engage won’t need to be in the same country as you ( although it can help in some ways if it is ), the possibilities are practically endless. We’ve already written about how difficult it can be to...