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While link building is a major part of any SEO or online marketing campaign, there are always concerns of over-optimisation or tipping the balance between a natural or not so natural looking backlink profile. It has become evermore important since Google released their link goading penguin updates. So how do we get the most from our efforts and still keep it natural? Well the answer is variation in terms of anchor text, including synonyms. Link Building with...

SEO is one area of marketing that is never constant and is ever changing. Since there is no consistency in SEM ( search engine marketing ) strategies, it is important to know about the latest developments and to be informed about the strategies that have been outdated. Yes, we're talking about SEO myths. It is during this process of learning and getting rid of some strategies that we tend to learn about certain myths as well. When...

Digital marketing is still rapidly growing and is considered an effective marketing strategy for small businesses today. Small business owners may not understand how Internet based marketing works and what strategies to adopt in order to increase your online traffic and build your business. During such circumstances, it is better to outsource the work to reliable service providers who are experts in their field. Why Should Small Businesses Outsource Their Digital Marketing Services By outsourcing your digital marketing...

Do you want to improve your blogging skills? Every blogger out there, regardless of niche, background or whatever is no doubt an expert at something or other. More than you’d like to admit if you’re a blogger yourself, you’ll probably be better at some things than you are at others. That’s OK, it’s natural to focus your attention at the things you’re best at; it’s what helps you to become an authoritative blogger. But does being an...

There is absolutely no doubt that getting high quality backlinks to your website is becoming more and more difficult ( and risky! ). You have many options, but there is one that you may have overlooked - guest blogging. So why is guest blogging your friend right now? Let’s find out. In the early days of SEO and the google playground that was, bloggers and digital marketers were really left to rain anarchy upon the rest...

Why should you increase referral traffic? - Google Panda and Google Penguin have no doubt hurt a lot of webmasters and bloggers, to say the least. Search engine optimisation will always be the number one preferred method of generating traffic, if done right, it can serve you well. But I’ve also been leaning towards paying a lot more attention to finding other methods of increasing traffic without Google. There are many ways to market a business online,...

So you want more organic traffic? Find out how some of the processes behind top google rankings work. Google has become a force that influences just about every aspect of the internet, including the success of your business’s web site. First page search engine positioning can boost your web site’s traffic exponentially. If your rankings are going down, you will likely get a reduced the number of visitors who come to your site ( unless you are...

Recently, a prospective client contacted me to talk about how SEO could help him get top search engine placement for his business's website. Over the past several months, he had been trying to manage the site on his own. Unfortunately, he was unable to attract the kind of traffic that he needed. I wanted to know more about the methods that he had been using to reach top search engine placement with popular sites such as Google...

In order to get good rankings and have a generally successful experience with search engine optimisation, you'll need to do two things: Number one - make sure you are clear on the terminology, including the more obscure SEO terms. Number two - clarify your objectives and ensure that they are reasonable and realistic. With greater knowledge ( point 1 ), you'll get more clarity anyway. Having a good SEO company to help guide you is important too. This way,...

A reliable search engine optimisation guide can help you get the basic information you need to understand the underpinnings of search engine optimization. There are a few tips that are easy for most online business persons to implement on their own. This is especially true if you are developing informative content for your website. Google loves quality content and this strategy is essential if you want to improve rankings and traffic to your website. This is basically...