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SEO is one area of marketing that is never constant and is ever changing. Since there is no consistency in SEM ( search engine marketing ) strategies, it is important to know about the latest developments and to be informed about the strategies that have been outdated. Yes, we're talking about SEO myths. It is during this process of learning and getting rid of some strategies that we tend to learn about certain myths as well. When...

It comes a time for every serious blogger to begin accepting guest posts on their blogs. If you’re thinking about making your blog guest post friendly, this is a sure sign of steady progression in your blogging career. But how do you get started with accepting guest posts on your blog? In this post we’ll look at three ways in which you can successfully set up your blog for guest posting. What are the benefits of accepting...

Unless you are a social media junkie, you probably don’t want another social media profile to manage. However, the benefits that a Google+ presence has for marketing and SEO are just too good to resist. Any business that cares about the visibility of their digital presence will want a Google+ profile. Here are the reasons why you need to sign both yourself and your business up to this rising social network. It’s A Powerful Marketing Tool The reason...

The online world is a relatively new territory to be colonised; it stretches beyond the horizon and no one knows its extent. The difference between this new virtual space and the traditional marketing space is that, in the digital domain, the one-person-band and the SMEs (small and medium enterprises) can claim a patch too. The virtual space that we use to communicate, conduct business, shop, seek entertainment and query information is rife with opportunity to promote...