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Achieving top search engine rankings can open doors of opportunity for your business and increase your online visibility. However, many companies simply fail to take advantage of this extremely vital marketing tool, while others lack the technical skills and expertise necessary to obtain results from their online presence. One common mistake novice website owners make is to assume that they understand the process of choosing the right keywords to attract top search engine rankings; simply picking out...

So you want more organic traffic? Find out how some of the processes behind top google rankings work. Google has become a force that influences just about every aspect of the internet, including the success of your business’s web site. First page search engine positioning can boost your web site’s traffic exponentially. If your rankings are going down, you will likely get a reduced the number of visitors who come to your site ( unless you are...

Recently, a prospective client contacted me to talk about how SEO could help him get top search engine placement for his business's website. Over the past several months, he had been trying to manage the site on his own. Unfortunately, he was unable to attract the kind of traffic that he needed. I wanted to know more about the methods that he had been using to reach top search engine placement with popular sites such as Google...

SEO services are used by businesses who want their websites to appear in a prominent position on a search engine results page (e.g. Google). SEO stands for search engine optimisation and is a powerful methodology in the world of digital marketing. SEO services can be hired through a dedicated SEO company which will have a team of people who each specialise in a different area of SEO, e.g. a programmer to modify your website’s code; a content...

Penguin is a continually updated Google algorithm, designed to penalise websites that engage in Black-hat SEO techniques (search engine optimisation methods that violate Google’s quality guidelines). Google are penalising guilty websites by reducing their position in the search engine rankings. Outcomes of Google Penguin Penguin is now real time and aims to combating the spam and rewarding the rule-followers. If you want to be rewarded by this algorithm, follow these guidelines: 1. Don’t Engage In Black-hat SEO Techniques. Google is...

The online world is a relatively new territory to be colonised; it stretches beyond the horizon and no one knows its extent. The difference between this new virtual space and the traditional marketing space is that, in the digital domain, the one-person-band and the SMEs (small and medium enterprises) can claim a patch too. The virtual space that we use to communicate, conduct business, shop, seek entertainment and query information is rife with opportunity to promote...

Google Analytics is an online platform for recording and analysing data about a website’s traffic. It is one of the most powerful tools used by marketing and web professionals worldwide. It works by capturing information about a website’s visitor behaviour and collating it into a group of useful statistics. This data is then displayed on a user-friendly interface where you can generate reports and query information. Google Analytics allows users to track the following information: Visitor Numbers Visitor...

Does social bookmarking still have a place in your SEO campaign? Why, yes! Let's take a closer look at this tried and true method of boosting your referral traffic and improving the authority of your website. A traditional bookmark is used to mark a page in a book so that you can easily return to it at a later stage. Online bookmarking works in a similar way; it is the practice of saving the URL of a...

With the ever rising popularity of the internet as a marketing tool, we feel that it is very important to educate the marketplace with regard to organic search engine optimisation. There is no doubt that SEO is a very effective means of website promotion. To launch a corporate website that hasn't been properly search engine optimised is a mistake that is all too common in the Irish marketplace, and beyond. Search engine optimisation is complex and mysterious...

There are many differences between good and not so good search engine optimisation agencies. The main difference, we believe, is the devastating combination of knowledge and intuition that elite practitioners have - mediocre agencies simply cannot compete. SEO assassins focuses exclusively on SEO and we are good at it. Unlike normal search engine optimisation agencies, every member of the our team is an experienced, hard working, knowledgeable and intuitive specialist in SEO. We have built up a...