The basics of keyword research for seo
Regardless of what some of the self styled seo gurus have to say, search engine optimisation revolves around keywords. You optimise your website with specific keywords and topics ( with keyword sets ) by writing articles, titles and descriptions that are relevant. Your off page strategies will likewise involve creating content based around keywords or keyword sets ( topics ) and building at least a percentage of keyword rich anchor text backlinks.
You’ll get traffic when you show up on the first page of the search results pages for the keywords you are targeting with your seo campaign.
Many people spend too little time on keyword research, though. Trying to rank for the wrong keywords is very common and the results can be extremely frustrating. In this brief post, we’re going to look at some basic tips that will improve your chances of selecting the very best keywords for your website to rank for.
Use your knowledge of your market
You may not be an expert at search engine optimisation, but you are an authority in your industry. Start your research by listing the phrases that you feel best describe your services or product line. You have knowledge of industry terminology, so don’t take it for granted – use it.
Think in terms of problems and solutions
Searchers are often seeking solutions to their problems and a lot of the time, their search engine terms reflect this. Think about the issues that your prospects are facing and how your business can solve them. Then list the possible search terms that they could be using.
When you have your seed keyword lists, do proper analysis
You will now have a seed keyword list. To assess it and get further keyword suggestions, use the google keyword tool, which will give you very rough search volume data as well as additional terms that you will likely have missed. Analyse volume and adwords cost per click ( a good measure of commerciality ) for each keyword and select the best keywords for your shortlist ( how short your shortlist is will depend largely on your budget ).
Take your keyword shortlist and assess competition levels
You can do this manually in google. You’ll need to thoroughly assess the sites that are already ranking in the top ten for each keyword. This step is difficult, so you may want to get the input of a search engine marketing consultancy, as mistakes can easily be made when analysing competitive sites. If you do want to do it yourself, things to look out for are domain authority, trust flow and citation flow. If you are really advanced, you can also perform a backlink analysis check with a tool such as ahrefs.
Effective keyword research involves far more effort than most webmasters are willing to put forth. Don’t be like them – do the work at the outset and you’ll save yourself a lot of hassle later on.